SMX East

Event Details

Merkle is looking forward to speaking at SMX East on November 13-14 in NYC.

Be sure to join Merkle's Abby Hamilton and Alexis Sanders for their SEO-focused sessions!

Interested in meeting with our onsite team? Email us at [email protected].

Our Sessions

Location: SMX Theater

Date/Time: 3:30pm, November 13

Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.

In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!

Speaker:

Abby Hamilton

SEO Associate Manger

The Correct Way to Test Your SEO Campaigns

Location: Jacob K. Javits Convention Center

Date/Time: 1:30pm, November 14

It can take several months to determine if your SEO efforts are properly implemented and generating results (either positive or negative). In addition, managing the variables within an SEO test can be extremely complex -- requiring, at times, complicated technical configuration, set up and diagnostics.

In this session, you'll explore different ways to set up your SEO tests to effectively track their success and failure rates over time.

Speaker: