SMX Create will explore how great content and ad copy are developed and implemented to drive awareness, traffic, conversions, and sales. This 1-day event will focus on content strategy, landing page optimization, A/B testing, and more. It will also look at how recent changes such as passage-based indexing are affecting how search marketers approach content.
Creating Interest Based Content for Google Discover
Google Discover is a personalized content feed that proactively displays content based on users’ interests, no query required. In this session we’ll explore how to:
- Pinpoint audience interests that are relevant to your brand
- Create content that is relevant, useful & interesting to your audience
- Optimize content to be displayed in Google Discover
Sr. Manager, SEO, Merkle
Landing page clinic
The quality of your landing pages is critical for conversion. Compelling landing pages engage visitors, making them want to learn more and take action. In this interactive clinic, you'll learn first-hand how to transform your landing pages into something your visitors can't resist. Interested in submitting your landing page for this clinic? Register to learn how!
Please note: This clinic is hosted in Google Meet and has a maximum capacity of 150 attendees. Clinics are ONLY available live and will NOT be available for viewing on-demand.