Roundtable: New Google Analytics: Timelines, migration, and business impacts for next-gen web analytics

Event Details

New Google Analytics (formerly called Google Analytics 4) is a modernized platform that accommodates both web and mobile for advanced insights and a more complete view into customer behavior across devices.

Google has announced that all current analytics properties will be migrated to New Google Analytics in the next few years. Early adoption can deliver many benefits: from historical data capture to leveling up internal skill sets, so your organization can reap the rewards of the new platform and its added value while preparing a seamless transition.

In this roundtable, you’ll hear about how brands are tackling this move to New Google Analytics and share your perspective on the challenges and rewards of this platform adoption. Cardinal Path thought leaders will arm you with some important information to know about no matter what stage of migration you’re in now.

Interested? Complete the form to request your invite.