We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Roundtable: Deliver Privacy and Personalization with GA4

September 22 | Virtual at 3:00 pm ET

Event Details

Your consumers are more privacy-concerned than ever before, but they also want personalized experiences. Thankfully, GA4 is built so your organization deliver on those expectations, allowing you to collect the data you need to optimize performance in a privacy-safe way. Join this roundtable with Merkle's Nick Iyengar & Ariana Wolf to learn about the GA4 features that will help you achieve this, including server-side tagging, consent mode, and more.