The Retail Media Summit is designed to help CPG brands and retailers navigate this complicated, rapidly shifting arena of digital commerce. Sessions will cover the retail media landscape, retail media technologies, activation best practices, and more!
Interested in meeting with the onsite team? Schedule time here.
Re-telling Retail: How a $100B Opportunity is Redefining Retail
It’s nearly impossible to talk about retail without talking about retail media. With consecutive years of double-digit growth, retail media has transformed the retail industry–and what it means to win at retail. Join Google and industry experts from BCG and New Stream Media as we delve into recent research on how the accelerated growth in Retail Media Networks has changed the world of retail. Learn why you should care and what you can do to thrive in this dynamic marketplace.
- What are the drivers behind retail media growth
- How retail media growth has impacted key retail stakeholders
- Trends or shifts can we expect in the next 5-years
- One thing you can do today to thrive in retail media tomorrow
Senior Vice President, Media and New Stream Media
Maximizing Your Media Mix: The New Marketer’s Approach to Retailer Strategies
With so many shifts in shopper behavior, there have been so many headlines about the new consumer but what about the new marketer? In this session, we’ll discuss key changes in the marketing landscape from a cookie-less future to shifts in shopping behaviors to the expansion of CTV advertising while leaning into how brands and agencies have recalibrated their media mix accordingly. Following a short keynote focused on the new reality for marketers, hear firsthand from media experts on their approach, strategies, and pivots in the fast-moving environment.
- How the changes in the AdTech playing field have driven breakthroughs and shifts in consumer patterns
- How to find the right balance in your media mix while upholding media commits to key retail partnerships
- What to look for as you test and learn with new partners and tools to maximize the impact of your media dollars
Director of Media
A Deep Dive on Retail Media in Specialty Retail
A discussion with leading retail media networks in specialty retail – CVS and Home Depot. Both organizations hold first mover advantage in their categories and are growing and scaling their businesses in a competitive retail media landscape. Hear from their leadership teams directly on how they are growing and leading change, building deep partnership with their brands, finding operational efficiencies in ways of working, and balancing scale and innovation.
- Hear their first-hand experience in building an RMN
- Opportunities and challenges in being first mover in their respective categories
- How to partner effectively with brands to drive growth and a productive relationship
- What are they excited about for the future of retail media and how their organizations are leading
VP, New Stream Media