Programmatic I/O

When it comes to preparing for the cookieless future, financial services sets a high bar in terms of user privacy and adhering to regulations — which makes it a good example for the rest of us. As we embark on a cookieless future, learn how to vet and adopt privacy-compliant durable solutions. Understand nuances and risks for advertising while taking into account protected classes and HEC (housing, employment and credit) tactics on social platforms in a cookieless future. We will discuss best practices for navigating this process between advertisers, agencies, vendors, and legal+compliance teams, all while keeping an eye on performance.