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Digital Pharma East

September 28 - 30 | Pennsylvania Convention Center, Philadelphia

Event Details

The largest and most innovative digital marketing event for the life sciences community is back! Across three days, #DPEAST2021 will provide a cross-section of strategies and best practices broadly used by marketing and commercial teams at big pharma and biotech companies. 

Interested in attending? Request your discounted pass.


Our Sessions

Date/Time: 3:40pm, September 29

The challenges in accessing physicians’ offices and the undergoing data privacy revolution are making Pharma marketing more complex than ever before. Creating highly targeted audience segments and developing messaging that takes into account audience behaviors and mindsets is a crucial initiative that health brands need to master in order to implement modern marketing tactics. Dentsu health will discuss:

  • How brands can create audience segments quickly and precisely utilizing direct integrations with identity and data providers
  • How HCP and consumer datasets combined can help pharma brands create new and more effective Rx measurement models
  • How insights about different audiences can inform the optimized orchestration of HCP and consumer facing experiences
Matt McNally

Matt McNally

Global President, dentsu Health