Event Details
Hosted at Northwestern University Medill School, attendees will experience a dynamic discussion about the benefits and challenges of working on both the agency and the client side of the desk. Hear from industry experts in the keynote session and panel discussion and network with your peers to further the conversation.
If you are unable to attend in-person and would like to view the event, please select the "Livestream" ticket type.
Interested in joining? Register for your ticket here.
Our Sessions
Keynote Presentation
Keynote Presentation
Location:
Northwestern University Medill School, #STE 1600
Date/Time:
5:00pm, October 5
The business of marketing services is more complex than ever and changing at an astounding pace. While there are many differences between Agencies and Clients, at the heart of things, those of us who work on one side or the other are all distinctly human. COVID-19 brought us back to this humanity and helped create a real ‘relationship renaissance’ for the industry. Agencies and clients partnered like never before to fight a crisis and we are partnering further to redefine and transform what marketing means in the age of the consumer.
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