This year's B2B Summit will provide insights and analysis, strategies to fuel double-digit growth, and the latest research, models and frameworks to accelerate progress. Case studies and keynote sessions will focus on the latest B2B buyer trends, customer retention strategies, innovative processes and more!
Interested in meeting with our speaker? Schedule time here.
Predicting the Future of Identity Management in B2B
Identity is now a critical ingredient in delivering exceptional customer experiences. However, solving for identity across an ever-expanding ecosystem of digital touchpoints and connected devices while maintaining compliance has become increasingly difficult. Modern B2B marketers and business leaders are looking to new ways of staying engaged and providing personalized experiences that build deep and trusted relationships with their customers and prospects. In this session we will look at these emerging trends and the solutions required to prepare your organization for the future of Identity.
SVP, Executive Global Director, Merkle B2B Group