DATAVERSITY Demo Day – Enterprise Data Management Tools

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Organizations that cannot recognize and match individuals across disparate data sources and multiple channels are losing opportunities to deliver and measure revenue-increasing experiences across marketing, CRM, media, and service channels. This problem is exacerbated on web properties where customers may browse your site, but you have no way of knowing who they are to connect them to relevant experiences or provide relevant offers.

Merkury, Merkle’s identity resolution solution, enables the growth of first-party identity and data for organizations and provides an easy-to-use interface for resolving offline and online identity to a single person-based master ID. With features including a privacy-safe data clean room for person-based audience segmentation with modeling and analytics, the power of identity is in your hands. It is the only enterprise identity platform that brings together the accuracy and sustainability of client first-party data, quality PII-based, third-party data, and the most cookieless media and technology platform connections in the market. Merkury also allows organizations to grow their own transparent Private Identity Graph.

In this session, we will demonstrate how brands can recognize unauthenticated site visitors and leverage this information to identify buying signals to retarget these individuals and deliver an exceptional customer experience. Our guest speaker, Amy Nelson from Big Lots, will provide insight into how this solution will impact her organization as well as on the retail industry at large.