If you are serious about using your marketing to drive business growth, upskilling yourself and your team, getting inspiration, and unlocking the key to marketing transformation, Ignite USA is the only place you need to be.
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Learn from innovating and inspirational leaders from across the US and the globe. They will be at Ignite USA with the mission to give you fresh thinking and the opportunity to reset your marketing.
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Winning With Emotion. Are B2B buying decisions driven by emotional or rational thinking?
What factors influence the decisions of B2B buyers? How important is emotion in driving buyer behavior? In working for the world’s leading B2B organizations, we have found that, to this day, there exists a prevailing misconception that B2B buying decisions are driven chiefly by rational thought. But is this really the case? In the race for the finishing line, what truly makes the difference between bringing home gold and falling at the last hurdle? Are B2B buying decisions driven by emotional or rational thinking?
In this session we’ll answer the question…Head or Heart? How important is it to create a humanly relevant connection with customers? We’ll share the data and a “4 Steps of Emotional Engagement” framework B2B brands can leverage to win.
Head of Client Experience