Digital transformations in B2B marketing have accelerated at a pace never seen before and have changed the face of businesses forever. In fact, eMarketer projects B2B marketing to increase its digital marketing spend by nearly 20% in 2021. From meeting customer expectations digitally and virtually to developing new data sets to elevate marketing operations, it’s clear that digital has won – but how do you know if you’ve optimized it fully? Intelligently? Gain unique unbiased insight from your fellow client-side marketer members of ANA and other industry leaders at this new event just ahead of the new year.
Is B2B Failing At Digital Transformation?
B2B International researchers will present fresh insights and analysis from a survey of over 500 U.S. business decision-makers to paint a picture of the current state of Digital Transformation in the B2B arena. While the data indicates that most B2B organizations are currently behind the curve on Digital Transformation, it also reveals a segment of exceptional firms that are bucking this trend and forging ahead with strategic roadmaps and investments to catalyze their digital capabilities and catapult their brands into market leadership positions.
Learn what sets Digital Transformation leaders apart, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.
Research Manager, North America, B2B International – A Merkle Company