Adobe MAX

Personalized communication with every customer is the future of marketing. It’s an approach to engagement that focuses on delivering tailored, meaningful, and relevant communication as well as a more authentic experience. At scale, this effort may seem daunting, but it doesn’t have to be. In this session, see surefire methods for delivering personalized content at scale using Adobe Workfront, together with other Adobe tools like Photoshop, XD, and Experience Manager Assets. Join Richard Whitehead, director of product marketing at Workfront, to learn how easy it can be to deliver personalized content and communication with the right technology, data, and workflow.