The mission of the 2022 ANA Masters of B2B Marketing Conference is to elevate, champion, and celebrate B2B marketing and its leaders. The goal is to inspire and guide every B2B marketer as we all work towards accelerating business growth and advancing societal good. Join us at this years conference to learn, network & grow!
Moving as One: How e2open and Merkle leverage audience data to fuel effective marketing plans.
E2open experienced a lot of change in 2022, including a new brand look and feel, and go to market media strategy. Its strategic partner Merkle was an integral part of this change. As a team, client and agency dug deep into audience insights and built a new media strategy, helping the brand reach their goals. As the team optimized the investment over the year, they have leveraged these learnings for future forward activation, including ABX.