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What are combined audiences in Google Ads?

Audiences are integral to successful digital marketing. They allow us to target the right people at the right time, boosting conversion rates and limiting wasted spend. However, if you’ve ever run a PPC campaign within Google Ads, you’ll know that there’s an enormous variety of audiences to choose from.
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Salesforce MobileConnect – a guide to sending SMS from Marketing Cloud

In this blog, we dive into MobileConnect, the module that enables Salesforce Marketing Cloud customers to send SMS. We’ll cover the key functionalities, the types of messages you can send, with Merkle as a case study, and the key principles to keep in mind when activating this channel.
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How ecommerce is changing the automotive purchase journey

The UK has the most advanced ecommerce market in Europe and in 2020 up to 87% of UK households made an online purchase. The global pandemic has clearly been a big driver in pushing new audiences online to purchase everyday retail and grocery items. But what about automotive?