The marketing landscape is changing faster than ever, and to keep up, companies must adopt martech products that will transform and accelerate their business. That’s where Salesforce Marketing Cloud comes in. Marketing Cloud has evolved from an ESP into a full, omnichannel marketing automation platform.
In the series of blogs we’ve explained technical terms, explained how the eventual move to cloud is inevitable, how you setup for success in migration and discussed a few of the post migration steps. The question is what’s next in this continuous improvement path?
Organisations are increasingly trying to put data at the heart of their business and decision making. With the growth in processing and storage capabilities we are able to collect and analyse vast amounts of structured and unstructured data, but should we be doing this in all cases?
In the last of this series of blogs on timing, we will look at how to develop a time-affinity model, using a next best action timetable example to illustrate how the model works. Next Best Action Timetable
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