There is little doubt that the big business battle now being waged is for customer experience. The winners will be those that can make every customer moment really matter, by connecting experiences for their customers from across their entire ecosystem.
The marketing landscape is changing faster than ever, and to keep up, companies must adopt martech products that will transform and accelerate their business. That’s where Salesforce Marketing Cloud comes in. Marketing Cloud has evolved from an ESP into a full, omnichannel marketing automation platform.
In the series of blogs we’ve explained technical terms, explained how the eventual move to cloud is inevitable, how you setup for success in migration and discussed a few of the post migration steps. The question is what’s next in this continuous improvement path?
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