The ability to deliver personal customer experiences is reinforced as an essential component to successful CX delivery in nearly every new research report.

The future of customer journey management for customer-obsessed brands is shaped by the drive for personalisation at scale.

Merkle has partnered with Raconteur and The Sunday Times in this special feature on ‘Future of Data 2021’ – download your free copy today by filling in the form.

There is little doubt that the big business battle now being waged is for customer experience. The winners will be those that can make every customer moment really matter, by connecting experiences for their customers from across their entire ecosystem.

The marketing landscape is changing faster than ever, and to keep up, companies must adopt martech products that will transform and accelerate their business. That’s where Salesforce Marketing Cloud comes in. Marketing Cloud has evolved from an ESP into a full, omnichannel marketing automation platform.

In the series of blogs we’ve explained technical terms, explained how the eventual move to cloud is inevitable, how you setup for success in migration and discussed a few of the post migration steps. The question is what’s next in this continuous improvement path?

Business Intelligence (BI) platforms built to explore, interrogate, and harness insights from data have evolved significantly towards Self Service.

In order to run A/B tests and personalised experiences on your site, the Optimize snippet must first be added to the pages you wish to test and run these experiences on.