The integration of Paid Search and SEO is often an area overlooked, however by operating in silo you can be missing out on valuable traffic and costing you or your client some serious £££.

The ideal balance between Paid Search and SEO activity can often be hard to achieve when different activities are operating in silo. There are many ways SEO and Paid Search can work together, both in data sharing and building effective strategies to increase visibility and efficiency.

This latest report explores how marketers are building a foundation of data and identity resolution to power real-time and privacy-safe experiences across offline and online channels to meet digital-first consumer expectations that erupted from the COVID-19 pandemic.

For even the most customer-obsessed brands, personalisation at scale can be a daunting and elusive ambition. This infographic, as a companion to our Adobe Journey Optimizer ebook, provides a snackable, sharable overview of the key features and business-value benefits of Adobe Journey Optimizer.

The ability to deliver personal customer experiences is reinforced as an essential component to successful CX delivery in nearly every new research report.

The future of customer journey management for customer-obsessed brands is shaped by the drive for personalisation at scale.

Merkle has partnered with Raconteur and The Sunday Times in this special feature on ‘Future of Data 2021’ – download your free copy today by filling in the form.

There is little doubt that the big business battle now being waged is for customer experience. The winners will be those that can make every customer moment really matter, by connecting experiences for their customers from across their entire ecosystem.