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Using Marketing Cloud to drive your digital transformation

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The 2021 Adobe Journey Optimizer eBook

The ability to deliver personal customer experiences is reinforced as an essential component to successful CX delivery in nearly every new research report.
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Future of Data 2021 Report

Merkle has partnered with Raconteur and The Sunday Times in this special feature on ‘Future of Data 2021’ – download your free copy today by filling in the form.
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Using Marketing Cloud to drive your digital transformation

The marketing landscape is changing faster than ever, and to keep up, companies must adopt martech products that will transform and accelerate their business. That’s where Salesforce Marketing Cloud comes in. Marketing Cloud has evolved from an ESP into a full, omnichannel marketing automation platform.
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Releasing value with continuous integration and delivery

In the series of blogs we’ve explained technical terms, explained how the eventual move to cloud is inevitable, how you setup for success in migration and discussed a few of the post migration steps. The question is what’s next in this continuous improvement path?
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Self-service BI for Fintech

Business Intelligence (BI) platforms built to explore, interrogate, and harness insights from data have evolved significantly towards Self Service.
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CRO Best Practices: Implementing Optimize

In order to run A/B tests and personalised experiences on your site, the Optimize snippet must first be added to the pages you wish to test and run these experiences on.