Key Takeaways
Learn how to:
- Build a picture of your desired audience
- Understand your audience relationships and how you would like to change them
- Create a flexible roadmap for change
Attend this webinar to see how a people-based customer strategy informs every decision from your technology stack to campaign execution to customer experience.
Detailed Overview
To become a people-based marketer, you must begin by challenging yourself to fully understand why this transformation matters to your organisation.
During this webinar, Merkle’s Senior Vice President of Customer Strategy & Transformation, Jon Orme, will help you set your north star and establish the guiding principles for making people-focused decisions throughout your journey.
Learn how to build a picture of your desired audience, understand your audience relationships and how you would like to change them, and create a flexible roadmap for change. Attend this webinar to see how a people-based customer strategy informs every decision from your technology stack to campaign execution to customer experience.
