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How to make data transformation your foundation for CX Transformation

Original Presentation Date

Mar 10, 2021

Key Takeaways

In this webinar we will uncover:

  • The first-party data revolution
  • Data fabric – what technologies to use and how they will be used
  • Adaptiveness through the cloud, artificial intelligence, and machine learning

Detailed Overview

The events of 2020 caused changes in consumer digital behaviours and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you? 

At the heart of customer experience transformation lies data transformation – mastering rapidly changing approaches to the acquisition, management, and mining of valuable data that informs customer experiences – in real time and in a privacy-safe manner.

You can now watch the webinar on-demand by filling in the form.

Presenters

Lee Fitzhugh

Vice President, Data Management Capability Lead

Vicky Byrom

Vice President, analytics solutions

Gordon Weston

Vice president, Engineering delivery