We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

How best to reach your audience through video

Get more from your media investments by connecting your YouTube audiences and objectives

Original Presentation Date

Apr 29, 2021

Key Takeaways

You will learn:

  • How to find - and target - the right audiences for your business
  • How to align your targeting for each of your marketing objectives
  • How to most effectively measure engagement.

Detailed Overview

With two billion monthly logged in users, there is no doubt that YouTube provides unparalleled reach. But how can you ensure that you are reaching the right people, and measuring this for future optimisation? With the ability to connect with your audience at every stage of the marketing journey on YouTube, from awareness through consideration and to the point of action, join this session to learn how your business can get more from their media investments.

We’ll delve into best practices for planning, buying and measurement looking at audience options available with YouTube. We’ll also be looking at measurement opportunities to help you get the most out of your media, providing you with tangible results that you can take back to your business.


Nic Cumisky

Partner Lead - YouTube

Laura Jones

Manager - Paid Search

Teni Lawal

Senior Manager - Programmatic

Rahul Karam

Senior Associate - Paid Search