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Accelerating from ABM to ABX with Merkle and Salesforce

Introducing Account Based Experiences (ABX)

Original Presentation Date

Aug 12, 2021

Key Takeaways

In this session, we’ll show you:

  • Merkle B2B’s view of the space today; the evolving landscape, challenges, and opportunities
  • The strategies being deployed by Merkle B2B and Salesforce when running successful campaigns
  • How to get started in ABX including what to ask when it comes to technology and how to measure what matters

Detailed Overview

2020 saw a seismic shift in how customers engage with brands.

The early challenges experienced have in large part made way for greater opportunities for more meaningful engagement - and nowhere is this more apparent than across the B2B space. Expectations around personalisation are at an all-time high and, in response, brands are shifting from traditional ABM to a more holistic experience termed ABX - bringing together marketing, sales, sales development, and customer success activity in one coordinated effort to engage and convert target accounts.

Join Merkle B2B and Salesforce for an in-depth look into how to run highly successful ABX campaigns with proven first-hand strategies and tactics.

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Merkle B2B and Salesforce



Emily Birt

Client Director

Joanna Moss

Senior Manager, Executive Programs & ABX

Tom Henshaw

Senior Marketing Cloud Lead