In this session, we’ll show you:
- Merkle B2B’s view of the space today; the evolving landscape, challenges, and opportunities
- The strategies being deployed by Merkle B2B and Salesforce when running successful campaigns
- How to get started in ABX including what to ask when it comes to technology and how to measure what matters
2020 saw a seismic shift in how customers engage with brands.
The early challenges experienced have in large part made way for greater opportunities for more meaningful engagement - and nowhere is this more apparent than across the B2B space. Expectations around personalisation are at an all-time high and, in response, brands are shifting from traditional ABM to a more holistic experience termed ABX - bringing together marketing, sales, sales development, and customer success activity in one coordinated effort to engage and convert target accounts.
Join Merkle B2B and Salesforce for an in-depth look into how to run highly successful ABX campaigns with proven first-hand strategies and tactics.
Senior Manager, Executive Programs & ABX
Senior Marketing Cloud Lead