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Merkle named Henkel Adhesive Technologies’ new digital experience partner

October 11, 2022
Copenhagen, DK


Henkel has selected Merkle as their key strategic partner to drive the next stage of their customer experience transformation. Already, the partnership is looking like a special bond.

Developing outstanding adhesives, sealants, and functional coatings for everything from consumer electronics to building materials and spaceships, Henkel Adhesive Technologies is a uniquely complex, specialised and research-driven organisation.

After starting their digital transformation journey many years ago and testing various pilots across the globe, Henkel has now selected Merkle as their partner to help re-imagine the digital customer experience with a harmonised global engagement and commerce platform.

“We have a very ambitious program ahead of us, and we needed the right partner to elevate the overall customer experience across our extremely varied customer types and industries. With Merkle’s track record in driving B2B transformation combined with the organisational insight of our team, we are excited about the journey ahead”, says Fred Chupin. SVP, Global Customer Experience at Henkel.

Merkle will be leading this global partnership from their Copenhagen office, working with Henkel’s globally distributed teams.

“The Henkel team have really impressed us with their concise and bold ambition, we’re extremely proud to have been chosen as an integral strategic partner to ensure next-level digital transformation of this exciting brand”, says Bobby Hollingsworth, Chief Growth Officer, Merkle Northern Europe.


About Merkle

Merkle is a leading customer experience management (CXM) agency delivering transformational customer experiences. We design and build digital products and services that drive behaviour change and deliver measurable outcomes.

Our heritage in data, technology and analytics is the foundation on which our marketing strategies and understanding of consumer insights is built. This, combined with expertise in performance creative and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

Merkle comprises more than 50 locations and 15,000+ employees worldwide.

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