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Merkle rebrands Divisadero to consolidate its customer experience management capabilities in Spain

October 6, 2020
Madrid, ES

Acquired by the global agency Merkle in 2017, the Spanish consulting firm completes its rebrand process to become Merkle Spain.


MADRID 6th October, 2020: Merkle (www.merkle.com), a leading technology-enabled, data-driven customer experience management (CXM) company, and part of dentsu, has announced that the Merkle | DIVISADERO integration has been completed and the national consulting firm, a leader in data and technology, will now become Merkle Spain.


Today's announcement is the culmination of a process where the expertise and know-how of two leading performance marketing companies have been integrated to support clients to meet fast changing consumer expectations and the technology landscape. Merkle is redefining the future of performance marketing globally and constantly looking for new ways to use data and technology to support clients on their customer experience transformation journeys.


From now on, the company operates as Merkle in the Spanish market, an important step in its strategic positioning and value proposition to help clients deliver a total customer experience across every interaction they have with a brand.


Since its acquisition, the company has experienced sustained growth both in its business and in the consulting services provided by more than 180 professionals, from the company's offices in Gijón, Madrid and Barcelona. A large team of experts specialised in data collection, analysis, orchestration and activation, customer strategy, customer experience, digital strategy and technology consultancy.


Manuel Blanco, country leader, Merkle Spain, said: “We say goodbye to the DIVISADERO brand, aware of the important role it has played in our identity and legacy. We are excited about the future as part of Merkle and dentsu for our business and team. This is a fantastic opportunity to expand our customer experience management capabilities and provide our services in a more efficient and flexible way."


Michael Komasinski, president, Merkle and CEO of the dentsu CXM Line of Business in EMEA, said: “The DIVISADERO business grew 70% in the three years since joining Merkle, building out our capabilities in this market and supporting our ambition to help brands deliver a total customer experience. This rebrand represents a significant step in consolidating our presence in EMEA; strengthening our offering in the region and in this market.”

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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