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Merkle partners with Google’s International Growth Programme

October 2, 2020
London, UK

LONDON, 2nd October, 2020: Merkle (www.merkle.coma leading technology-enabled, data-driven customer experience management (CXM) company and part of Dentsu Aegis Network, has been selected by Google to join their International Growth Programme.

Google’s Global Business Solutions aim to overcome clients’ operational hurdles through one-to-one advice on localisation, global payments, international logistics and global customer experience. The programme also provides scalable and global insights on relevant partner networks.

The new partnership provides an exciting opportunity for digital growth, export strategies and operational efficiency. As one of the very few Google trusted International Growth Partners, Merkle can support clients with their internationalisation goals, through removing their operational hurdles, creating online marketing campaigns in new markets, and accelerating international growth in their existing markets.

Through the International Growth Program, Google and Merkle are helping clients to scale their international expansion, find the most relevant distribution network and achieve best-in-class customer experience globally.

Hanane Yessou, International Growth Consultant, Google said "Merkle was selected for the second year in a row as a Google Partner within the International Growth program. The objective of the program is to highlight those agencies who are equipped with the right resources, tools, and talent to manage and grow international businesses and Merkle is an excellent example of such a reality".

“We are delighted to have been selected by Google as an international growth partner. This both strengthens our relationship with one of our most important partners and allows us to help our clients in their ambitions to compete on a global scale. This year has brought unprecedented challenges and the marketplace continues to grow more dynamic by the day, but with this deepening of our partnership, Merkle and Google hope to be able to support clients with navigating the international market, reaching new audiences & achieving success for their business.” Added Laura Collins, VP Digital Delivery, Merkle EMEA.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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