Blog - Media

As leading media minds bustled into Google’s NYC Chelsea Tech Talk room on October 19th, a shared question weighed on everyone’s mind, “How do I adapt and excel as the world around me is changing?” Executives in the room represented ABC, AT&T, Comcast, A&E, Verizon, Lionsgate, amongst others.

Media and entertainment (M&E) marketers who are transitioning to OTT suddenly have access to data, and lots of it. What should they be doing with all of that new information?