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Blog - Marketing Solutions and Strategies

Latest Posts

How to embed your Data Studio dashboard

After spending days crafting the perfect dashboard, you want to make sure that as many colleagues as possible can see and benefit from it. Thankfully, Data Studio has created a neat solution that allows you to embed your report on any of your website pages.

Creative Throughout the Funnel

70% of a campaign’s performance is a direct result of the creative execution itself. Read on to learn more about the different creative approaches you can take to ensure you are maximising the impact that creative has through the different stages of the conversion funnel.

Creative Formats: In-Banner Video Ads

In-Banner video creatives are one of the 'go to' formats if you have video assets that you want to serve across the web. Find out in this blog the benefits and what you will need in order to build one.

Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment. But, when you consider the fact that women control or influence as much as 85 percent of overall US spending power, the female segment has certainly earned some extra attention. Here are three tips that will help you better understand and engage this highly valuable cohort.

Why You Need Data Visualization to Understand the Customer Journey

Due to the complex nature of how customers purchase products in today’s digital world (in-store, real-time price comparisons, buying online), customer journey analyses are more complex than traditional marketing analyses. To evaluate a customer journey, it’s important to choose visualization techniques that can showcase customer behavior and track movement over time.

Google Tag Manager – Native Scroll Depth Tracking

After the recent Google Tag Manager update, Google introduced new Scroll Depth and Elements Visibility triggers and built-in variables to provide native support for the tracking of user engagement and content consumption.