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Blog - Digital Marketing Channels

Latest Posts

Post Click vs Post View Conversions: Seeing is believing!

Most consumers believe that all the decisions they make online are their own uninfluenced decisions. They often don’t realise that all the advertising they see and hear online is affecting every decision they make. But how can you identify the consumers that you have influenced? Intrigued? Read on to find out more.
Topic: Display

Creative Throughout the Funnel

70% of a campaign’s performance is a direct result of the creative execution itself. Read on to learn more about the different creative approaches you can take to ensure you are maximising the impact that creative has through the different stages of the conversion funnel.

Creative Formats: In-Banner Video Ads

In-Banner video creatives are one of the 'go to' formats if you have video assets that you want to serve across the web. Find out in this blog the benefits and what you will need in order to build one.

Get your Submissions Ready! Baidu Officially Supports AMP in its Webmaster Tools

For global brands who want to gain a more prominent presence on Baidu, the dominant Chinese search engine, this is really good news. If the site is already implemented with AMP framework, developers no longer need to make extra efforts to create an MIP variant. For sites that have not yet leveraged any of those technologies, the decisions are now a little easier to make since Google’s AMP is being forged into the standardized solution even in this territory it has no presence in.
Topic: SEO