SEO | Blog | EMEA - Page 4

Latest Posts

SEO for E-Commerce is the Ultimate Guide to Search in 2017

Authored by: Laura Scott |
Published on: Jan 27, 2017

We’re excited to announce the release of Merkle’s SEO for E-Commerce: The Fundamental Guide to Search in 2017 . This SEO playbook delivers the latest search strategies and essential priorities for marketers in the coming year.

Topic: Digital Marketing Channels | SEO | Retail

Merkle Q4 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jan 24, 2017

We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.

Dynamic Landing Pages: Relevance Made Easy

Authored by: George Gangar |
Published on: Jan 24, 2017

The theory goes that the more relevant your landing page is, the better your conversion rates will be. So what would happen if you had a landing page that became more relevant automatically?

Topic: SEO | Paid Search | UX and Creative | Personalization

PPC Industry Insights: Insurance

Authored by: Katherine Rocker |
Published on: Dec 06, 2016

Insurance brands can be tricky when it comes to paid search, but we’ve taken a look at the industry to give you some key insights into the likely problems and how to make sure you’ve got everything covered.

Topic: SEO | Paid Search

DS Web Query Reports: A Handy Tool for Pulling the Right Data, to the Right Place, at the Right Time

Authored by: Ruaridh Stewart |
Published on: May 12, 2016

Find out how you can use the web query functionality in DoubleClick Search to expand your arsenal and provide a more autonomous reporting solution.

Topic: SEO | Paid Search

The How To of PPC Forecasting

Authored by: Nancy Reynolds |
Published on: Oct 01, 2015

Don't have a crystal ball to hand? Keep reading to discover why you don't necessarily need one (to forecast PPC performance).

Topic: SEO | Paid Search

All Visitors Are Equal but Some Are More Equal Than Others: AdWords Referrer URL Remarketing Lists

Authored by: Jocelyn Le Conte |
Published on: Jun 02, 2015

Running multiple marketing campaigns? Split out your AdWords remarketing lists to optimise performance using the referrer URL.

Topic: SEO | Paid Search

Germany Calling: How to Get Your PPC Strategy Right for the German Market

Authored by: Loredana Bleiziffer |
Published on: Apr 24, 2015

Focusing on the characteristics of the German market I use market insights to give best practice advice for setting up & running German PPC campaigns.

Topic: SEO | Paid Search | About Us