Blog - Paid Search

Find out how you can use the web query functionality in DoubleClick Search to expand your arsenal and provide a more autonomous reporting solution.

Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.

As a marketer, China must be on your radar. Not only as a producer of goods but as a massive consumer of goods and services. Within the digital realm, much of this commerce flows through Baidu, which is why we’re so excited at Merkle to offer new services to help brands get up and running on what is China’s largest search engine (and so much more).

Don't have a crystal ball to hand? Keep reading to discover why you don't necessarily need one (to forecast PPC performance).

Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.

Running multiple marketing campaigns? Split out your AdWords remarketing lists to optimise performance using the referrer URL.

Focusing on the characteristics of the German market I use market insights to give best practice advice for setting up & running German PPC campaigns.