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Blog - Paid Search

Latest Posts

“Near Me” – The Rise Of Location Based Searches

With the ongoing rise of mobile searches and “micro-moments”, we find searches including the term “near me” are becoming more and more commonplace. According to Google, every month people visit 1.5 billion destinations related to a search. Here, I provide some insights into these searches and top tips for optimising your account to deal with them.
Topic: SEO | Paid Search | Mobile

Unlock the Value of Audience Lists for Search

The introduction of Google Customer Match in September 2015 unveiled a wealth of audience targeting options for search marketing via first-party lists and email addresses.
Topic: Paid Search

Merkle Q4 2016 Digital Marketing Report Released

We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download. For more than five years this quarterly report has highlighted the biggest trends impacting advertisers and platforms across several digital marketing channels, including paid search, organic search, comparison shopping engines, display advertising, and paid social media advertising.

PPC Industry Insights: Insurance

Insurance brands can be tricky when it comes to paid search, but we’ve taken a look at the industry to give you some key insights into the likely problems and how to make sure you’ve got everything covered.
Topic: SEO | Paid Search