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Latest Posts

Creative Throughout the Funnel

Authored by: Jordan Koroknai |
Published on: Apr 24, 2018

70% of a campaign’s performance is a direct result of the creative execution itself. Read on to learn more about the different creative approaches you can take to ensure you are maximising the impact that creative has through the different stages of the conversion funnel.

Topic: Display | UX and Creative

Creative Formats: In-Banner Video Ads

Authored by: Nicole Priestley |
Published on: Apr 12, 2018

In-Banner video creatives are one of the 'go to' formats if you have video assets that you want to serve across the web. Find out in this blog the benefits and what you will need in order to build one.

Topic: Display | UX and Creative

Responsive Ads 12 Months On – What’s new, what’s working and what’s next?

Authored by: Ryan Skeet |
Published on: Mar 22, 2018

AdWords users have had access to Responsive Ads for the GDN since July 2016 and the format has gone through some interesting changes in that time. This post will discuss the evolution of the format, review the ads’ performance compared to image ads and discuss potential developments.

Topic: SEO | Paid Search | Display | UX and Creative

Gmail Targeting: What's Changed & What Should You Do?

Authored by: Yasmin Williams |
Published on: Feb 20, 2018

In recent months, Google have made several changes to the way we must run Gmail advertising. Here we discuss the changes, and what you can be doing as an advertiser to bring your Gmail campaigns into the new era.

Topic: SEO | Paid Search | Display

Discovery is the New In-Display – Discovery Ad Formats on YouTube

Authored by: Flora Purbeck |
Published on: Feb 13, 2018

Discovery ads, formerly known as TrueView in-display ads, are YouTube real estate in the marketing world. Charging on a CPV basis, it’s definitely worth incorporating into your YouTube strategy.

Topic: Display | Video

Digital Advertising Acronyms: An Update

Authored by: Hannah Amos |
Published on: Jan 30, 2018

Already given up on that new year’s resolution? Make a promise you know you can keep this year and stay ahead of the digital advertising game with our jargon busting glossary.

Topic: Display

Your 2017 Holiday Win List for Paid Search and Media

Authored by: Andy Taylor, Kelly Brown, Priya Salona |
Published on: Oct 02, 2017

Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.

Topic: Paid Search | Display | Feeds and Comparison Shopping | Retail

Merkle Q2 2017 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2017

We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.