There are many ways of running display activity – this comparison will be concerned chiefly with Google’s two platforms: Google Display Ads (GDA - formerly GDN) and Display & Video 360, (DV360, formerly DBM). They have a variety of similarities and differences in terms of the features available, which will be outlined in this post.
Most consumers believe that all the decisions they make online are their own uninfluenced decisions. They often don’t realise that all the advertising they see and hear online is affecting every decision they make. But how can you identify the consumers that you have influenced? Intrigued? Read on to find out more.