Digital Roundup: 2017 Online Fundraising Benchmark Report examines the overall commitment to online fundraising and the coming trends that will shape the digital marketing future for charities.
To understand the direction of online fundraising for nonprofits, Merkle surveyed fundraisers at over 75 large organizations, with an annual revenue of $10 million or more, and asked them to share insights about their online fundraising programs. The 2017 benchmark results reveal a closer look into the digital shift, with mobile donations, email, and apps playing a key role in direct response marketing.
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