Understand how your advertising will be affected by the privacy changes that Apple made in its newest iOS release. We'll also help you with the precise steps you can take as a business owner or marketer to continue ROI-effective advertising.
What you will learn -
- Impact of iOS 14 on app and web advertisers (yes, even web advertisers are not in the clear!)
- Apple's new reporting framework for ad-driven app installs, SKAdNetwork, and its limitations for ad platforms like Facebook Ads
- Limitations on effectively tracking conversion events, retargeting audiences, creating dynamic ads personalized to user behavior
- Check if your app SDKs and website conversion pixels are prepared to continue optimizing for the events that matter to your business
- Actionable resources to prepare your ad accounts and digital assets for a privacy-friendly advertising future
