Post-pandemic the customer buying trends have evolved, the beauty industry has seen exponential growth in the Direct-to-Consumer space. Social Media Influencers play a pivotal role in a customer’s purchase decision.
Influencers are now a part of your target audience’s journey funnel, and you need a strong influencer strategy for your festive campaigns! This is why startups and enterprise brands alike are working with influencers to reinforce their reputation and foster credibility. Influencers help with creating high-quality content for their niche audience that can be leveraged easily. Video content has taken over the market, top-tier beauty brands are taking advantage of influencer marketing campaigns to amplify their festive sale offers.
According to a study, Beauty content has taken over food on Youtube, with a 2.5x increase in watch time in just one year. Learn how influencers can help your entire consumer journey, from awareness, engagement to conversions & retention. Download our 2022 Influencer Marketing Guide for Beauty Brands Now!