App store optimization (ASO) is the secret weapon that can help you optimize your apps to rank higher in the search results. With more than 6 million apps, getting your app discovered is one of the biggest issues facing mobile app publishers today. Users often look for the top apps in the App Store, so achieving a top-ranking position in the app store can be crucial for your app success. Organic app installs are a sustainable and cost-effective way to get relevant users to download the app. Apple & Android release timely updates to ensure data privacy and app credibility.
Therefore, understanding ASO is crucial. In this downloadable guide, experts from Merkle Sokrati and Branch will help you better understand ASO and share some tips on how to make the most of it.
