YouTube Homepage Feed Ads drive 23x Earned Views 15x Earned Subscribers & 6x Reach for Voot
Voot is Viacom 18's Video-On-Demand platform which has a huge library of entertainment content, with genres like GEC, Reality, News, Music, Kids & Voot Originals. The challenge was to drive 'Discoverability' of their Original content on YT with impact & scale.
Promoted Season 2 of Voot Original - "It's Not That Simple" on TrueView (GMP) as well as Trv Discovery (Home Feed).
Multiple Audience: Affinity, Custom Affinity, Remarketing
Demographic: Separate Campaigns for Male & Female
Creative First Approach: Ads with English & Hinglish Messaging