Voot is Viacom 18's Video-On-Demand platform which has a huge library of entertainment content, with genres like GEC, Reality, News, Music, Kids & Voot Originals. The challenge was to drive 'Discoverability' of their Original content on YT with impact & scale.

Promoted Season 2 of Voot Original - "It's Not That Simple" on TrueView (GMP) as well as Trv Discovery (Home Feed).

Multiple Audience: Affinity, Custom Affinity, Remarketing
Demographic: Separate Campaigns for Male & Female
Creative First Approach: Ads with English & Hinglish Messaging

“At VOOT, our fundamental belief is to drive quality and scale which is a key growth driver, essential to the success and our business. The YouTube Home feed ads have delivered great value through helping consumers discover the most compelling content. This is a big enabler for us in our objective to drive engagement, reach and hereby achieve our business goals.”

Akash Banerji

Business Head - Voot AVOD

“YouTube Homefeed ad coupled with Merkle Sokrati's optimization strategies helped us elevate the brand recall for Voot. We are glad to have uncovered new orchestration methods which assist in garnering a larger subscriber base.”

Anubhav Sonthalia

Chief Executive Officer