To ensure a smooth launch of Whisper India's informational website by creating an SEO friendly website with keyword enriched content.​ Whisper Intended to improve organic performance of the website & enhance Brand Visibility over the digital space.​

Strategy

1. Preparing a Pre and Post onboarding checklist for the website and analysis considering all the SEO factors

2. A strong competitor research and SERP review to identify best practices​ that would help us with the benchmarks.

3. To improve Website Organic traffic by executing a robust PR and content strategy.​

4. Maintaining good technical SEO health by improving the technical factors of the website such as site speed, schemas, Error Resolution etc​

5. For On-Page Suggestions, we included -  Keyword Research, Meta Tags Optimization, Interlinking Suggestions.​

6. For New Topic Suggestions, we included - Content Creation, Navigation and Taxonomy Panel Strategy, Competitive Analysis, Keyword and Content Strategy​

Execution

1. We conducted rigorous Audits for Staging URL and schema implementation.​

2. The Post-launch website audit was an important supporting factor: On-Page & Off-Page​

3. We regularly conducted Weekly Sanity checks for errors & SERP Related errors​

4. We continuously shared recommendations for the identified opportunities to improve Core Web Vitals and Monthly Site Latency checks of the website improving the site speed from low to moderate.

5. 50% Improvement in Average Position after a Quarter: Identifying High Search Volume keywords to be incorporated in Content pieces and maintaining the suggested Keyword Density.​

6. Posting on multiple third-party websites as PR to increase brand visibility.​

7. Utilizing Reddit, Quora and Instagram reach to spread awareness about the informational website.​​

“The objective was to set up a search-friendly website that would help us establish a solid presence among our TG from the get-go. The team at Sokrati was deeply involved right from the beginning and played a key role in helping us set up a great platform. There are 2 things about the team which really stand out for me: the ownership and the pro-activeness. The team has done a stellar job so far with personalised SEO solutions for my website and I am looking forward to achieving a greater scale with them.​”

Uddhav Poddar

Sr. Brand Manager - (P&G)