Voot reduces its Cost/Subscription by 74% by leveraging Custom Bidding in DV360 to optimise for high value subscribers
Voot is a leading OTT platform in India with 100 mn+ users and 70,000+ hours of exciting content across genres & languages. Voot is strongly focused on driving maximum ROI from their marketing spends and using the digital medium efficiently. For their SVOD business, Voot wanted to scale the subscriptions efficiently.
Sokrati & Google teams, with a view to boost subscriptions & lower the CPS for Voot’s SVOD business, planned a holistic approach (around the 4 A’s of programmatic)
- Automation - Custom Bidding was implemented with a view to focus more on the post-install events (subscription).
- Assets - Adding Native assets helped in surge of Install and Subscription volume by 70% and 17% respectively.
- Access - Native publishers & exchanges were added to reach out to high-value audiences.
- Audience – Adding Lookalike audience to target audience showing similar online behavior.