We'd like to use cookies on your device. You can accept our recommended cookies or customize your settings for better functionality.
We'd like to use cookies on your device. You can accept our recommended cookies or customize your settings for better functionality.
×

Voot reduces its Cost/Subscription by 74% by leveraging Custom Bidding in DV360 to optimise for high value subscribers

Challenge

Voot is a leading OTT platform in India with 100 mn+ users and 70,000+ hours of exciting content across genres & languages. Voot is strongly focused on driving maximum ROI from their marketing spends and using the digital medium efficiently. For their SVOD business, Voot wanted to scale the subscriptions efficiently.

Approach

Sokrati & Google teams, with a view to boost subscriptions & lower the CPS for Voot’s SVOD business, planned a holistic approach (around the 4 A’s of programmatic)

  • Automation - Custom Bidding was implemented with a view to focus more on the post-install events (subscription).
  • Assets - Adding Native assets helped in surge of Install and Subscription volume by 70% and 17% respectively.
  • Access - Native publishers & exchanges were added to reach out to high-value audiences.
  • Audience – Adding Lookalike audience to target audience showing similar online behavior.

Testimonial

 

“DV360 has been growing as channel to drive subscriptions for us and by incorporating these best practices we were able to improve the scale and ROI from these campaigns significantly.”

Vaibhav Singh

Director - Performance Marketing, Voot

 

“Merkle Sokrati has been a growth partner with Voot for over 5 years and played a pivotal role in their success. To solve for the increasing competition in the OTT space, we took a granular programmatic approach by identifying high-relevant audiences and serving personalized ad communication and creatives. Through strategic implementation and measurement, we drove subscriptions & scaled while optimizing for acquisition costs thus incrementally boosting Voot's ROI.”

Anubhav Sonthalia

Chief Executive Officer

Results

74%

Improvement in Cost per Subscription

35%

Improvement in Cost per Install

2X

Growth in Subscription to Install ratio

Discover how we did it. Contact us today.

Contact Us