Tata Sky leverages Smart Display campaign to drive incremental box sales during IPL 2021
Cricket and especially IPL has proven to be a significant engagement driver. Tata Sky wanted to leverage the non-search mediums during this IPL season to drive incremental box sales
Tata Sky utilized all the best campaign practices and leveraged previous learnings to ensure aggressive scale up in performance during IPL.
Seasonal cricket creatives were incorporated to ensure that customized creatives were shown to the target group. Through displaying inventories via a product mix of standard and smart campaigns audience pool grew larger.