Tata CliQ uses voice fingerprinting for its “This is gifting ka mahina” Campaign

Objective

To promote the core campaign leg “This is gifting ka mahina” during the festive season and their tactical bank offers through highly interactive ad formats.

Strategy

The Mobinet media platform uses voice fingerprinting to target relevant users. We planned to capture the audience's intent when they converse about topics of our relevance.
Topics that are relevant to the festive season and the sale theme were looked upon so that relevant targets can be reached.

Execution

A mix of instinct and past experiences was built on, to find related keywords/topics for Mobinet to target the ads. Topics such as Diwali, Happy Diwali, Diwali Sale, Cashback, Diwali Shopping, Festive Offer, Festive Sale, Festive Shopping, Festive Discounts, and more were looked upon.

Voice Fingerprinting was used to target relevant users.

As a result, 7.2% CTR was achieved which is 2.3x the industry average

Top Performing Location: Delhi NCR and Mumbai were more engaging as compared to any other location

Top Performing Day: Sunday and Saturday were more engaging as compared to any other day.

Client Testimonial

“Working with Sokrati has allowed our online business to innovate and thrive. The team helped us garner incremental reach with their innovative ideas. Voice fingerprinting based notification helped us break the festive clutter and reach our targeted audience with great results.”