Swiggy leverages Ads Data Hub & DV360 to acquire users at 29% lower CPA

Swiggy is one of India's largest food delivery app present across 500+ cities.

Challenge

In a pandemic impacted world, they wanted to acquire new customers efficiently on DV360 with objectives like:

Optimize campaigns to drive profitability for the business by acquiring qualified customers at a lower Cost per acquisition
Use a data driven approach to fine tune their audience strategy

Approach

Strategy

Swiggy leveraged Ads Data Hub integration across Google Ads & GMP to join media data with CRM data to get a more comprehensive user journey view based on RDID joins. The audience was fine-tuned based on audience labels (Affinity & In Market Segments) in Ads Data Hub and their profitability basis business data.

“Ads Data Hub has helped us drive better performance for our acquisition campaigns by using a data driven approach in defining the right audience strategy. We now feel more empowered in planning our media campaigns”