Swiggy leverages Ads Data Hub & DV360 to acquire users at 29% lower CPA
Swiggy is one of India's largest food delivery app present across 500+ cities.
In a pandemic impacted world, they wanted to acquire new customers efficiently on DV360 with objectives like:
- Optimize campaigns to drive profitability for the business by acquiring qualified customers at a lower Cost per acquisition
- Use a data driven approach to fine tune their audience strategy
Swiggy leveraged Ads Data Hub integration across Google Ads & GMP to join media data with CRM data to get a more comprehensive user journey view based on RDID joins. The audience was fine-tuned based on audience labels (Affinity & In Market Segments) in Ads Data Hub and their profitability basis business data.