Success Story: Fastrack on Amazon Advertising
To drive sales of its sunglasses with Amazon Advertising, Fastrack partnered with Merkle Sokrati. The challenge was to optimize performance and scale up transactions.
Merkle Sokrati helped Fastrack optimize their Amazon Advertising strategy with results-driven tactics: leveraging all ad types, maximizing seasonal presence, and finding new, creative ways to surface complementary products to shoppers.
New keywords were explored with auto targeting campaigns. Relevant keywords were added to manual targeting campaign with focused bidding to ensure maximum keyword coverage which helped reach a wide, relevant audience.