Strategic, technical and content roadmap helps in traffic and ranking for Freecharge FASTag
Freecharge is one of the leading companies in the financial services space. With the increased surge in Digital Payments, it was crucial to improving the organic visibility, especially for FASTag Recharge.
A successful SEO implementation needs 3 key elements - On-Page, Off-Page & Technical SEO.
All the On-Page Best Practices such as Keyword Research, Meta Tags Optimization, Footer Content Suggestions, etc. were implemented.
Deploying Off-Page Optimization Strategies was equally important. We reached out to Content Publications such as Quora & Daily Hunt to establish strong back-linking.
We started off with auditing the category pages & performing extensive Keyword Research.
To make the user experience seamless, we custom-curated the content by conducting a competitive analysis.
We optimized for the factors that are considered for ranking on SERP, AKA Core Web Vitals. (site speed, interactivity and visual stability)
Recommendations were shared with the Freecharge team to include non-branded keywords, category page features. The page performance was constantly being tracked.
FAQs were added to feed the curious readers. The questions were curated based on the top search queries.
Growth in Organic Sessions
Improvement of Keywords in Top 5 Positions in SERP
Keyword Coverage Growth
Growth in Total Number of Clicks