Smaaash boosts brand visibility in Pune with innovative Video Ads
SMAAASH Entertainment wanted to create awareness amongst specific audiences about the launch of its new outlet in Pune. Two campaigns were run simultaneously with an objective to increase awareness while both targeting different affinity audience sets. The case study compares the reactiveness of affinity audiences.
Custom Affinity Audience Lists based on interests relevant to Smaaash's entertainment services:
Two Custom Affinity Audience lists using Google's buckets were created based on relevancy to Smaaash games and its USPs. The first custom list was audiences inclined towards 'Sports and Fitness' and second custom list comprised of audiences interested in Media & Entertainment.
Instream Skippable Ads were equipped with CPV Model for Cost Optimization:
CPV Model was used as the bidding strategy, instead of a CPM model, to achieve the maximum reach & frequency. The model was set-up to pay only when ads were viewed as user-initiated content to save on costs.
Messaging across Instream Ads:
The theme of video ads revolved around various aspects of Smaaash like Games, Food, Ambience & Virtual Reality and were 54s in duration.
Increase in Conversion
Increase in Laction Action
Reduction in Cost per Conversion
Keys to success
- Custom Affinity Audience Lists based on interests relevant to Smaaash's entertainment services
- Instream Skippable Ads were equipped with CPV Model for Cost Optimization
- Messaging across Instream Ads