The major objective was to drive installs & accelerate subscriptions by reinforcing brand awareness and consideration utilizing innovative video content and data-driven distribution strategy.

Audience Strategy: The team of experts at Merkle Sokrati mapped the core USP of the brand and targeted In-market, Intent and Affinity Audiences of Brand, Life Events & Travel which also helped us to boost up the UAC Search impressions magnitude.

Media Strategy: YouTube TrueView for Action along with BLS 2.0 was implemented where apart from branding we got an additional leverage of setting a fixed tCPA to drive performance with interactive ad format.

BLS 2.0 recorded Brand Lift of 3.8% for Awareness and 2.6% for Consideration along with 7.1% Headroom Lift via survey responses.

“There’s so much we can do with YouTube apart from branding and brand promotions. With an experienced team like Sokrati, we could not only improve our brand lift value, but also impactfully drive app installs. We’re keen to work together and improve these numbers eventually!”

Aayush Talwar

Head of Acquisition, Shuttl

“Knowing your audiences is key in bringing effectiveness in any branding campaign. Shuttl’s USPs for different audience are quite diverse – ease for professionals, safety for women, affordable pricing, tech powered experiences. We built audience models around each of these and using BLS, we could test their accuracy and impact!”

Anubhav Sonthalia

Chief Executive Officer