Shuttl Boost Brand Visibility by 125% with innovative Video Ads
The major objective was to drive installs & accelerate subscriptions by reinforcing brand awareness and consideration utilizing innovative video content and data-driven distribution strategy.
Audience Strategy: The team of experts at Merkle Sokrati mapped the core USP of the brand and targeted In-market, Intent and Affinity Audiences of Brand, Life Events & Travel which also helped us to boost up the UAC Search impressions magnitude.
Media Strategy: YouTube TrueView for Action along with BLS 2.0 was implemented where apart from branding we got an additional leverage of setting a fixed tCPA to drive performance with interactive ad format.
BLS 2.0 recorded Brand Lift of 3.8% for Awareness and 2.6% for Consideration along with 7.1% Headroom Lift via survey responses.