GREedge, the pioneers of technology based online academicians since 2006, aspire to constantly challenge their own set benchmark along with the growing audience and competition in the market. The joint SEO web optimization efforts of both, GREedge and Merkle Sokrati, was one of the many initiatives that focused solely on increasing the user engagement on the website.

Landing Page Content Optimizations based on analytics across 8 diverse parameters:
Refurbished and improvised the landing page content based on detailed competitor analysis across parameters line content gap analysis, semantic keywords et cetera.

UX/UI suggestions and AMP enabled Web Pages to better user experience:
UX/UI implementation suggestions about images, page themes, CTAs and more on the website and AMP enabled pages to load the pages faster on the mobile website, both the tactics reduced bounce rate, thereby, increased and enhanced the user engagement.

Optimization of technical layout of the website:
Suggested technical implementations like permanent redirection, changing URL structure, taxonomy, implementation of schemas et cetera.

700+ Keywords' optimization across 10+ themes
To enhance visibility of the website in SERP, detailed keyword research was carried out based on different themes like, GRE verbal, GRE preparation, GRE quant, et cetera.

“To deliver 'learning' commercially, we need to attract a particular set of learners with specific learning requirements. It's crucial that before starting your SEO, your agency understands the business needs and culture. Merkle Sokrati understood our needs and their suggestions were very data-driven. I'm not surprised the SEO optimizations on web inputs substantially into overall traffic.”

Mr. Renju Raju

Head - Digital Marketing