Rentomojo uses creative first approach to drive incremental booking at CPAs equivalent to brand search through YouTube for Action

Challenge

The client wanted incremental conversions at a similar cost per bookings whilst their most effective acquisition channel 'Google Search' while getting maxed out.

Approach

The team created and optimized audiences basis top search terms. utilized the in-market audiences which were performing better on search and resonated with their brand. Created and ran search-up ads for YouTube by replicating the messaging from the top performing search ads.

“YouTube has helped us increase our Booking numbers while reducing the overall cost per acquisition. This results surpassed our expectations as we never looked at YouTube as a performance channel.”

Amardeep Bajpai

CMO, Rentomojo

“YouTube for Action custom intent targeting on the back of the Creative First Approach coupled with Merkle Sokrati's proprietary optimizers stood out as a major channel for our success alongside search. The results are phenomenal, providing the value of YouTube as a clear performance channel and not just branding.”