mPokket experiences 187% growth in Organic App Installs
mPokket aimed at multi-fold objectives when it came to ASO. The objectives were based around increase in keyword coverage, increased rankings & overall improvement in store listing visitors, acquisition rates & user ratings.
The Key Challenges included:
- Organic Traffic Generation
- Effective Store Listing
- Enhancement of User in-app Experience
Organic Traffic Generation: The focus was to improve the keyword positioning by consistently researching for the better keywords through competitor gap analysis, conversion rate analysis & understanding the varied market trends quarter on quarter.
Asset Optimization: To ensure that the best set of assets are being showcased on the listing page, multiple rounds of A/B Testing, consistent sanity checks of the listing page & thorough monitoring of the key metrics was done at a weekly and monthly level.
A/B Testing of Content and Creatives: A/B testing were conducted for Short Description, Long Description, App Icon, Video & Creatives.
User Experience Enhancement : Monthly Sentimental Analysis to understand the gaps in user experience. Focus on enhancing the in-app experience by conducting brief app registration flow analysis basis the key competitors.
Creatives for App Installs: Creative Play Store Suggestions around Video, Images & App Icon. Multiple Customized reports were created around App Installs, Store Listings, App Ratings.