mPokket experiences 187% growth in Organic App Installs

mPokket aimed at multi-fold objectives when it came to ASO. The objectives were based around increase in keyword coverage, increased rankings & overall improvement in store listing visitors, acquisition rates & user ratings.

Challenge

The Key Challenges included:

Organic Traffic Generation
Effective Store Listing
Enhancement of User in-app Experience

Approach

STRATEGY

Organic Traffic Generation: The focus was to improve the keyword positioning by consistently researching for the better keywords through competitor gap analysis, conversion rate analysis & understanding the varied market trends quarter on quarter.

Asset Optimization: To ensure that the best set of assets are being showcased on the listing page, multiple rounds of A/B Testing, consistent sanity checks of the listing page & thorough monitoring of the key metrics was done at a weekly and monthly level.

EXECUTION

A/B Testing of Content and Creatives: A/B testing were conducted for Short Description, Long Description, App Icon, Video & Creatives.

User Experience Enhancement : Monthly Sentimental Analysis to understand the gaps in user experience. Focus on enhancing the in-app experience by conducting brief app registration flow analysis basis the key competitors.

Creatives for App Installs: Creative Play Store Suggestions around Video, Images & App Icon. Multiple Customized reports were created around App Installs, Store Listings, App Ratings.

“Our journey with Merkle Sokrati has helped mPokket build upon the organic traffic to our Android App through various App Store Optimization efforts during the pandemic period. The team from Merkle Sokrati provided insights through regular AB testing of the different app store assets. With competitive research and bench-marking, we were able to improve our app rankings and in turn add to the app visibility. We would recommend Merkle Sokrati for App optimization and related services.”