Marks & Spencer is an established premium retail brand in India. Alongside SEO they wanted to experiment innovative ways to increase organic visibility and reach new high-intent audiences.

Our team identified a gap in user search experience, as M&S's non-branded keywords displayed random Pinterest Boards and Pins at the top of SERP.​

Basis our research, apparel and home décor are Pinterest’s trending categories, and 55% users log in to the platform with a purchase intent. ​

As Pinterest is a visual discovery engine, our team planned a holistic Pinterest SEO strategy to capture the attention of intent-oriented audiences. We gained the first mover advantage by launching M&S’s Pinterest page and tapping into Pinterest SEO, as the brand’s competitors weren’t consistent on the platform. ​

In March 2021, M&S launched their home décor vertical in India and we leveraged this opportunity to promote their niche products for higher visibility and engagement.​

 With excessive understanding of Pinterest’s algorithm and competitor analysis, content & creatives that showcased the product aesthetics were strategically posted on feed.​

We created 42+ trend-led boards and pinned 500 image/video submissions in the niche categories to attain user attention on Pinterest. Keyword-rich titles, descriptions, relevant tags and destination links were added to optimize user experience and help them locate their desired products. Through this, we achieved 29.6K% Average growth in Monthly Engaged Audience over 12 months.​

We built M&S’s Pinterest feed from grounds up and achieved 93K% growth in total audience and 4.8K% improvement in organic impressions. Pinterest ads are yet to be introduced in the Indian market, but we’ve already established a notable Pinterest presence for M&S.​